An International Conference in Helsinki, Finland 2008


ADVOCACY AND MARFKETING FOR LIBRARIES


Conference 17 ? 18 April


Study Tours 16 and 19 April


Target groups: library professionals, politicians, media


Organizers: Finnish Library Association, Library of the Finnish Parliament and Helsinki Metropol (HelMet) Libraries in Helsinki, Vantaa, Espoo and Kauniainen Cities


Advocacy and marketing for libraries is crucial in the situation where libraries are competing for users and resources. Libraries need to pay more attention to informing citizens and politicians about their services. The presentations from South Africa, Namibia, Scotland (UK) and Finland give some answers and examples on how to advocate and market for libraries. We have the honor to have Ms Ellen Tise, President-elect of IFLA as our keynote speaker.


Annex of the Parliament House


Arkadiankatu 3


Helsinki, Finland


Registration:


Conference fee 40 euros covers the conference programme, study tours and the Cultural Evening, but not the lunches nor the dinner.


Registration is open until 7 April 2008. Please find the registration form here https://www.webropol.com/P.aspx?id=196544&cid=56366421  


CONFERENCE PROGRAMME


 THURSDAY 17 APRIL


8.45 ? 9.15 Registration and coffee


Chair: Ms. Marjatta Lahti, Director of Hakunila District Library, Vantaa City Library


9.20 ? 9.30 Opening


Ms. Sari Pajula, Director, Library of the Finnish Parliament


Lobbying decision-makers


9.30 ? 10.15 Role of IFLA in advocating libraries


Ms. Ellen Tise, IFLA President-elect, South-Africa


10.15 ? 11.00 How to get politician?s attention in decision making


Mr. Elia G. Kaiyamo, Member of Parliament, Chairperson of the Namibia Library and Information Council


11.00 ? 11.15 Break


11.15 ? 11.45 Top ten tips for lobbying


Mr. Markku Laukkanen, Member of Parliament, President of the Finnish Library Association


11.45 ? 12.15 Political discussion ? persuading and argumenting for a politician


Mr. Timo Turja, Chief Information Specialist, Political Information, Library of the Finnish Parliament


12.15 ? 13.30 Lunch


Chair: Ms. Päivikki Karhula, Leading Information Specialist, Library of the Finnish Parliament


Attention in media


13.30 ? 14.00 Getting media attention and co-operating with your stakeholders


Mr. Kai Ekholm, Director, National Library of Finland


14.00 ? 14.20 Coffee


14.20 ? 14.50 Media and libraries – natural allies?


Mr. Heikki Hellman, Dr.Soc.Sci, Journalist, Helsingin Sanomat


Speaking for the organisation


14.50 ? 15.20 Creating a library concept to meet customer needs. Can we


learn something from the retail world?


Mr. Jari Danielsson, Managing Director, Kuudes kerros


18.30 – Dinner


Helsingin Suomalainen Klubi, Kansakoulukuja 3 (the 5th floor)


 


FRIDAY 18 APRIL


Conference venue: Annex of the Parliament House, Arkadiankatu 3, Helsinki


9.00 Coffee


Chair: Ms. Saara Ihamäki, Chief Librarian, Helsinki City Library


Marketing for users


9.15 – 10.00 Marketing the library in the 21st century ? recognizing and


communicating the value of the library services


Ms. Susan Mansfield, Head of the Information Services, The Scottish Parliament


10.00 ? 10.30 Support or collaboration ? fuelling information processes into


decision-making


Ms. Maija Jussilainen, Knowledge Specialist, Ministry of Finance


10.30 ? 11.00 New tools for libraries


Ms. Krista Auvinen, Chief Information Specialist, Vantaa City Library


11.00 -11.15 Break


11.15 ? 11.45 “Ask anything” radio programme – promoting library services on


air


Ms. Rauha Lönn, Planner, Helsinki City Library, eLibary Unit


11.45 ? 12.10 Library awareness campaign


Representative of the Municipality of Windhoek, Namibia


12.10 ? 12.15 Closing


Ms. Sinikka Sipilä, Secretary General, Finnish Library Assosiation


12.15 ? 13.30 Lunch


 


Tours and library visits


13.30 ? 14.30 Tour in the Parliament


14.45 ? 16.00 Library 10, Helsinki City Library


Mr. Kari Lämsä, Chief Librarian


16.30 ? 17.30 Helsinki University Library, Undergraduate Library


 


 


 


STUDY TOURS 16 and 19 April:


 


Wednesday 16 April


10.00 Leppävaara District Library, Espoo City Library, at Sello Shopping


Center


12.00 Lunch


14.00 Mobile Library, Helsinki City Library


18.00 South African /Namibian Cultural Evening, Rikhardinkatu Library,


Helsinki City Library (open to all)


 


Saturday 19 April


9.30 Information Services at Grassroot Level at Hakunila District Library,


Vantaa City Library


12.00 Lunch


14.00 Youth Services at Keski-Espoo Library, Espoo City Library