Aira Lepik, associate professor, has been working at Tallinn University since she received PhD in Library and Information Science (1983) from Saint-Petersburg State University of Culture and Arts. Aira Lepik has been Estonian country representative in various committees at international level e.g. The Nordic Information Studies Research Education Network/NordIS-Net (2001-2002) and she is board member of the Nordic Research School in Library and Information Science/NORSLIS (2004-2008). Aira Lepik has been elected the Member of Standing Committee of Section of Education and Training of International Federation of Library Associations and Institutions (IFLA) for tree terms (1995-1999, 2001-2005 and 2005-2009), she was a Secretary of Section on 1997-1999. She has been Chairperson of Research Council of the National Library of Estonia for two terms, 2003-2005 and 2005-2007 and nominated as member of Research Council of the National Library of Latvia 2007. She is editorial board member of ?Journal of Research in Reading? (United Kingdom) and ?Informacijos mokslai? (Lithuania). Her area of research interests and teaching responsibilities are Marketing and Quality of Information Services, Information Marketing in Digital Environment, Human Resource Management in (Digital) Libraries.
She has got more than 90 papers published in various journals and conference proceedings nationally and internationally as well. She has been a visiting professor and scholar in the Netherlands, Austria, Germany, Finland and Russia.
Getting ready: Relationship marketing and library 2.0
Marketing concepts and relationship marketing in particular offer challenging possibility for libraries, especially for Library 2.0 to see and understand how to develop successful strategies for prospective partnerships.
The aim of proposed paper is –
– to analyze marketing theories (Social Marketing, Services Marketing, Relationship Marketing etc) in framework of Library 2.0;
– to discuss the role of marketing concepts (closely Relationship Marketing) as a component of LIS education in Europe to support Library 2.0 developments;
The value of marketing in the framework of developments in Library 2.0 might be analysed in a number of ways ? in proposed paper it will be addressed to the extent to which marketing is included in the Library 2.0 as user-centred virtual community and changes reflecting developments in the field.